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Freenet and axytos agree on strategic partnership in the payment sector

With around 9 million subscribers, freenet is one of the leading market players in the digital lifestyle sector in Germany. The freenet portfolio includes telecommunications, internet, energy, TV and mobile services, applications and devices. The business model is consistently focussed on customers and their needs.

In order to make the use and billing of mobile communications products as easy as possible for its customers, freenet has now agreed a strategic partnership with the white label BNPL enabler axytos in the area of payment for selected product areas. The fintech’s cloud-based technology platform also allows telecoms companies and service providers to retain and inspire customers with advanced payment methods.

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Mobile communications is the core business of freenet AG. The digital lifestyle provider is one of the leading market players in the telecommunications, Internet, energy and TV sectors in Germany with around 9 million subscribers.

From theory to practice

In a recent interview, industry visionary and axytos CSO Dr Jörg Seelmann-Eggebert described in detail the strategic advantages of secure white label payment methods for retailers, energy suppliers, loyalty programmes, telecommunications providers and many other industries. freenet AG is now demonstrating how short the path from theory to practice can be. Prerequisite: The company recognises the immense strategic advantages for the customer financial journey and a technology partner like axytos is able to quickly and reliably integrate new payment processes into the existing infrastructure and ensure smooth operation.

axytos CSO Dr Jörg Seelmann-Eggebert: “Payment processing via intelligent, secure payment methods from axytos is fast and includes numerous control options. Companies can define a variety of parameters themselves and thus fully customise them to the needs of their customers.”

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Customer loyalty through modern payment methods

Cemal Kara, Principal Consultant Receivables Management & Payment Services at freenet, welcomes his company’s strategic partnership with fintech and white label BNPL enabler axytos: “Customer experience management is one of freenet’s most important core competences. Our customer management covers everything from billing, support and development to customer loyalty. Simple and convenient payment methods are an important part of this and axytos delivers exactly the solutions we need for our payment processes.”

Heike Hollenberg, ‘Head of Competence Centre New Business’ at axytos, sees the strategy of the white label BNPL enabler confirmed: “This is precisely the purpose of the axytos platform: to map the agility and flexibility of modern digital products and services in the area of payment as well. We are very proud to have found a partner in the telecommunications sector in freenet, which is optimising its customer loyalty even further with the enhanced axytos payment solutions.”

Heike Hollenberg, ‘Head of Competence Center New Business’ at axytos: “We are very proud to have found a partner in the telecommunications sector in freenet, which is optimising its customer loyalty even further with the enhanced axytos payment solutions.”

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About freenet

freenet is a listed company. As a digital lifestyle provider, the AG offers mobile communications, Internet, TV entertainment and energy as well as services, applications and devices that can be connected to a mobile end device or controlled or used via an intelligent device. With around 9 million subscribers, this offering makes freenet AG one of the leading market players in Germany. The various product worlds and services of freenet AG are marketed in line with individual customer needs through a multi-channel sales network in Germany. The focus is on direct customer relationships and directly controllable sales channels, which include around 500 freenet shops and around 40 GRAVIS shops as well as various online platforms.

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