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Go Bavaria, enter the Oktoberfest:
The axytos Roadcrew at Bits & Pretzels 2023

More than 300 exhibitors, over 500 speakers, 1,000 investors and a total of 5,000 participants: These are the impressive figures for Bits & Pretzels 2023, perhaps the most extraordinary start-up fair, which will take place from 24 to 26 September in Munich. This year, FinTech axytos will be present with its own booth (booth number ST56) at the ICM – International Congress Center Munich on Sunday, 24 September.

Bits & Pretzels starts with a two-day trade conference where founders, investors and industry leaders exchange ideas, network and do business, while on the third day everyone goes to the Oktoberfest. Once again this year, renowned speakers have been secured, including former First Lady Michelle Obama, Economics Minister Robert Habeck and ex-Siemens CEO Joe Kaeser.

We asked axytos CEO Christoph Ruoff why axytos is presenting itself at Bits & Pretzels and what he expects from it.

Mr Ruoff, what is FinTech axytos doing at a startup event?

A fair question, after all, we founded axytos as a classic start-up in 2019 and, thanks to our convincing and groundbreaking business model, we were financed very quickly and completely. When you consider that only 10 per cent of all start-ups make it past the five-year mark, that’s quite remarkable. In this respect, we are happy to report on how start-ups can find an investor and how to achieve successful financing.

But the real reason for our involvement at Bits & Pretzels is another: the cloud-based axytos platform enables start-ups, but also e-commerce, retailers, marketplaces, PSPs and banks to set up digital business models smartly, flexibly and monetise them immediately via an API and according to the plug & play principle. And all this along the entire customer financial lifecycle.

Users of the axytos platform thus benefit from a significant reduction in development costs and shorten time-to-market when designing new business models. After all, a start-up has to earn money at some point, which is also what potential investors in Munich are counting on. And that is precisely why the axytos road crew will be available on all three days this year as a contact partner for the aforementioned target groups.

axytos CEO Christoph Ruoff: “The cloud-based axytos platform enables start-ups and corporations to set up digital business models smartly, flexibly adjust them and monetise them directly via an API and according to the plug & play principle. And all this along the entire customer financial life cycle.

axytos_Portrait_Christoph-Ruoff_1920px x 1080px

You were already there last year as a visitor. What did you take away with you?

Arnold Schwarzenegger inspired us last year with his impressive and very honest keynote speech and we are very excited about this year’s equally top-class speakers. And if you think that the third day at the Oktoberfest in the Festhalle Schottenhamel is all about partying, I’m afraid you’re in for a disappointment. Here, so-called table captains, including founders or investors, organise and moderate a business speed-dating session that focuses on relevant topics in the start-up ecosystem. But that doesn’t mean that we have to miss out on the bu-siness, a tasty beer and music (laughs).

What can companies do who do not come to Munich and would like to talk to axytos?

Interested parties can easily make an appointment via the axytos homepage. We are happy to present the axytos solution portfolio in a detailed and individual online demo, but are also happy to exchange ideas in person.

Meet axytos from 24 to 26 September at Bits & Pretzels 2023 in Munich. We will meet directly and without an appointment on Sunday, 24 September, at our booth (booth number ST56) in the ICM – International Congress Center Munich. For Monday and Tuesday, quickly make a personal appointment with axytos now, there are only a few appointment slots available!

Make an appointment now.


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axytos GmbH
Pittlerstr. 47
63225 Langen
+49 (0)6103 599 84 00
+49 (0)6103 599 84 10