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Next Stop Düsseldorf: BNPL enabler axytos at EuroShop 2023

More than 2,200 exhibitors on 120,000 square metres at Messe Düsseldorf: the dimensions alone make it clear what the new start of EuroShop 2023 from 26 February to 2 March will look like after a forced break of two years. And the leading international trade fair for the retail industry has evolved: At ‘Dimension Retail Technology’ – one of eight focal points of the fair – exhibitors will present their solutions for current and future challenges in customer relationship management, including payment innovations for PoS, retail and e-commerce. It goes without saying that the BNPL enabler axytos will also make a stop in the Rhineland capital on its Road Tour 2023 and will be available there as a contact partner for its further developed white label BNPL solutions for merchants, marketplaces, payment service providers and banks.

Among other things, we asked axytos Head of Sales Christoph Overmann why axytos is worth a stop at EuroShop 2023.

axytos and EuroShop – how do they fit together?

EuroShop used to be a classic trade fair for the stationary trade, the point of sale. But the entire industry has undergone a massive transformation in recent years, and with it the demands placed on the world’s leading trade fair for the retail sector. In addition to the furnishing of the PoS, the focus is also on technological solutions for the shop, the checkout area and merchandise management. And the focus is now particularly on e-commerce, because merchants and manufacturers are increasingly relying on omnichannel services, i.e. the combination of online and offline business. And this also includes online payment systems and payment solutions. How relevant this area has become in the meantime can be seen from the fact that EuroShop 2023 will have five halls dedicated to these topics.

axytos Head of Sales Christoph Overmann: “The 100 percent merchant-focused axytos BNPL enabling is the key to business success on- and offline – through customer-centric sales management and holistic transparency.”

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But that still doesn’t explain what axytos is doing at EuroShop with its white label BNPL Enabling.

Look: The big payment providers and payment service providers are all in Düsseldorf. And for good reason: the payment methods and payment processes at the PoS and in e-commerce are becoming increasingly similar: Today’s shoppers expect to be able to pay for their new TV in the shop via a BNPL offer. Exactly as they know it from online retail. No one goes to their bank beforehand to take out a small loan, fill out forms and sign them, so that they can then take the smart TV with them. That is simply no longer in keeping with the times. And certainly not a good customer experience.

Is axytos finally coming into play?

Well spotted (grins). We know from conversations with numerous omnichannel merchants and manufacturers that they are desperately looking for an alternative to the big wallet providers. Because they actively interfere in the customer relationship and are not really transparent in their black box processes. As a white label BNPL enabler, axytos gives merchants back control over their business and contact with their buyers. The 100% merchant-focused axytos BNPL Enabling is the key to business success on and offline – through customer-centric sales management and holistic transparency.

How can interested parties get in touch with axytos at EuroShop?

My colleague Heike Hollenberg and I will be available throughout the trade fair and look forward to presenting the innovative axytos White Label BNPL Enabling and discussing the future of payments. Interested parties can easily make an appointment with us on site at EuroShop via the axytos homepage. For those who cannot make it to Düsseldorf, we will be happy to present the axytos solution portfolio for merchants, banks and payment service providers in a detailed and individual online demo.

Make an appointment now with axytos at EuroShop 2023:

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