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Josef Seibel: Increase in sales instead of buyer loss with axytos purchase on account 3.0 for plentymarkets dealers

The traditional Josef Seibel Schuhfabrik GmbH is currently one of the most exciting shoe manufacturers in Germany: Last year, the fifth Seibel generation relaunched the online shop, whose share of total sales is already between 10 and 15 percent – and the trend is rising sharply.

The further developed, unique axytos white label solution for purchase on account with payment guarantee, the most popular payment method in German online trade, played a major role in this amazing development.

Lukas Seidens by Josef Seibel about the axytos invoice purchase 3.0: “We have been using axytos invoice purchase 3.0 very successfully in our plenty shop for over 12 months now. The comprehensive transparency offers us the opportunity for efficient sales management. This allows us to manage our sales growth ourselves, receive more valuable, guaranteed conversion and establish sustainable buyer relationships, because we are the buyer’s partner at all times. Through axytos purchase on account 3.0, for example, we were able to significantly increase the conversion rate by more than 10 percent.”

Josef Seibel: Extremely positive summary after 12 months

In the newly designed online shop of the traditional Josef Seibel Schuhfabrik GmbH, the white label solution from axytos has been in use for purchase on account for over 12 months. Lukas Seidens, sales controller and member of the project team, was significantly involved in the implementation and summarises the experience so far: “We are very happy to have integrated axytos’ white label solution. Because the buyer now stays in our shop system at all times and does not even realise that someone secures us in the background. In practice, it turned out that everything is now totally transparent for us and our buyers. This is a real leap forward for us – also in terms of buyer satisfaction and buyer loyalty.”

If you can recommend the axytos invoice purchase 3.0, we asked Lukas Seidens: “If the online retailer ticks similarly to us, then the white label solution from axytos is highly recommended for purchase on account with payment guarantee without restriction. But that’s not all: The so-called hybrid method gives us a lot of leeway in controlling risk and conversion rate – much more than we previously thought possible.”

Lukas Seidens by Josef Seibel: “The axytos invoice purchase 3.0. is a real leap forward for us – also in terms of buyer satisfaction and buyer loyalty.”


Time for the change

Sales in retail are stagnating, but payment service providers are still increasing their prices; PayPal, for example, has noticeably increased the fees. Now is just the right time for online retailers to free themselves from this cost trap and ignite the sales turbo with the unique axytos purchase on account 3.0. And at significantly lower costs. The free axytos plugin for plentymarkets allows, among other things, assortment-related, dynamic control and enables maximum sales of stocks as well as individually plannable promotional sales for the first time.

The innovative axytos invoice purchase 3.0 maximises sales in invoice purchase, offers comprehensive real-time transparency via the axytos Merchant Monitor and turns buyers into regular customers. Traders like Josef Seibel are enthusiastic about fantastic conversion rates, complete transparency and the preservation of customer relationship. Via the axytos plugin, merchants can control the payment-guaranteed purchase on account depending on the product group or for promotional sales with or without payment guarantee to achieve maximum yield. The entire payment process – from invoicing to reminder – always takes place as a white label service in the dealer’s layout. All services come from axytos, all payments always go directly to the merchant bank account.

Highlights of the axytos purchase on account 3.0 at a glance

  • axytos Guaranteed Payments is the white label purchase on account with payment guarantee. Defaults are excluded, as axytos takes over full payment protection.
  • axytos Automated Bill Payment is the white label full service invoice purchase without payment guarantee, whereby the merchant controls risk and receivables management, all services come from axytos.
  • axytos Hybrid Control is the purchase on account with or without payment guarantee, depending on product groups or promotional sales.

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