The manifestations of the digital transformation have engendered a monumental change in the media and entertainment industry. For years now traditional publishing houses have in particular been facing challenges that they are only able to meet with innovative concepts: Fresh ideas and sustainable, digital revenue models are needed to compensate for the dramatic decline in revenues from the print sector. In the course of digitisation, the entertainment industry has long since evolved into a digital entertainer with video and audio streaming, e-books and computer games.
The new gold of the media and publishing world is content. Consumers’ preferences and the manner in which they consume content are becoming increasingly complex. That is why it is important for providers of media, information and entertainment to make their most valuable raw material available in a manner that is as diverse and personalised as possible – particularly in the form of individual subscriptions. Streaming services that cluster their portfolios into different categories and offer them individually or in packages illustrate how well this can work.
Only those able to modulate the financial lifecycle of their customers in exceptional manner will be able to survive in this highly competitive market in the long term. After all, good service also includes seamless and customer-friendly order and purchase processing.
A strong partner for Customer Financial Lifecycle Management is indispensable in this environment.
The axytos platform offers every solution in this regard: Risk & Data Management, Billing & Accounting, Subscription Management, Dunning & Collections. Contact us at , we will be happy to assist you.